Analogue meetings have frozen, offline events have dried up, and the tab has closed for creative interactions and spontaneous creations. Numerous solo musicians float aimlessly in lifeboats, and the deluge of online live stream concerts is diluting the audience's attention.
Sanne Huijbregts is swimming against the current by organizing A Song A Day: a series of writing sessions in which she invites a number of inspiring (and local) musicians each episode, to write one composition in one day and then record it in her home studio in Amsterdam.
The brand new composition is not only released as a video; viewers will also have the opportunity to attend the writing session via a livestream on social media and YouTube. These are long streams of eight to ten hours with a marathon feel, giving people the freedom to occasionally tune in to the writing process.
Huijbregts sees the limitations of this lockdown period as an opportunity to try out new things. Rather than mimicking "normal" conditions by performing live concerts online, she is doing what musicians are currently forced to do: take the audience home and give them a look behind-the-scenes.
In this way, A Song A Day becomes exactly what the digital viewer currently needs: an island in the chaos where they can relax and creativity can flow freely.